portfolio

REAL WORLD PROJECTS

After graduating from The University of Texas Austin, I went on to pursue my music career as a singer/songwriter. In addition, I started a non-profit called Project Prayer Box. Below are some samples of my creative work during this time.

PROJECT PRAYER BOX

My mom was diagnosed with breast cancer shortly after I moved to Los Angeles to pursue my music career. I began hiking prayers for her up a mountain, and hid them in a prayer box. Soon after she was in remission, I opened up the project to the world. Through my website, people submitted prayers for me to hike and place in the box. We also hosted several Group Hikes in various cities, hiding new boxes on trails across the country.

Music

I have released five albums over the course of my music career, most recently “Under the Texas Sky”, which had four singles chart on the Texas Country Music charts. I’ve won an ASCAP songwriting award and have had a publishing deal with Warner Chappell. I recently launched a crowdfunding campaign to make a new album, and successfully raised almost $28,000 through digital marketing campaigns. Below is a link to listen to some of my recent releases.

STUDENT PORTFOLIO

While at The University of Texas, I was part of their renowned Texas Creative Sequence. I thoroughly enjoyed the process of working in teams to craft campaigns for products. Below are some samples of my student work.

TECHNICS

CLIENT: Technics Record Players
BRIEF: To get consumers to choose Technics Record Players over the use of digital downloads, mp3 players, etc.

A street campaign will be launched, posting fake posters for a futuristic MP3 player. A week later, posters are “vandalized” by the The Analogue Resistance, and replaced with a Technics poster campaign promoting the use of vinyl.

UNITED STATES POSTAL SERVICE

CLIENT: United States Postal Service
TAGLINE: Send it like you mean it.
BRIEF: To encourage the sending of letters and cards through the U.S.P.S. as a communication alternative to texting, direct messaging, etc. To highlight the value of sending and receiving a letter in the mail.

REAL ALE BREWERY

CLIENT: Real Ale Brewery
TAGLINE: Pour it forward.
BRIEF: To reimagine the branding of Real Ale in a way that creates community, loyalty, and a growth in sales.

A Special Edition 7-pack encourages customers to “Pour it Forward” by giving the 7th beer away.

“Pour it forward” Double Coaster allows drinkers to share a coaster and a Real Ale beer. “Better to give and to receive”.

Branded Pint Glasses with the lines “My Brewhouse is your Brewhouse” and “Random act of Ryeness”.

GREENIES

CLIENT: Greenies Dog Chews
TAGLINE: Good dog. Bad mouth.
BRIEF: To rebrand Greenies Dog Chews to increase awareness and sales.

The campaign uses print ads and a Greenies calendar, as well as Pet Store Mirror Placements to deliver the message on a personal level.

CARRIAGE HOUSE GARAGE DOORS

CLIENT: Carriage House Garage Doors
BRIEF: To increase awareness of and desire for the high end garage door company, Carriage House Garage Doors.

UNITED STATES HOLOCAUST MEMORIAL MUSEUM

CLIENT: United States Holocaust Memorial Museum
BRIEF: To increase attendance to the museum.